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In the Loire Valley in seven words
Loire Valley tour to discover chateaux, wines, landscapes: new denominations, sparkling, rosès and more in this 2023 press tour -
From Ukraine war to Chianti rolling hills: the story of Ines Berezina de Moschetti
Escaped from Ukraine war Ines Berezina de Moschetti rebuilt her life on the Chianti hills, as a winery director -
Diversity in the wine world: is Italian Wine inclusive?
In the US, only 2% of professionals are black and mentorship programs flourish. In Italy? The question is not being asked. -
Discovering aged sherry wines in Andalusia
Discovering aged sherry wines in Andalusia at Bodegas Tradicion -
Debunking false myths about corks and horizontally stored wine bottles
If you have attended schools to become a sommelier or wine tasting courses, I am sure you have come across these precepts: “cork is best for wines that need to evolve because it breathes, while screw caps or synthetic polymer corks block oxygen.” Or: “bottles should absolutely be stored lying horizontally”. I myself professed these […] -
Does wine journalism resist? Or does even exist?
About economic sustainability and integrity of wine journalism: considerations after the Wine Media Conference 2022 -
A chat with James Suckling: his story and what do Americans look for in Italian wines
Exclusive interview with James Suckling about how he has become one of the most influential wine critic in the world and why he choose Italy for his tasting headquarter -
Inside a natural cork
What’s behind a wine natural cork? Reportage of a Portugal tour to discover cork from the forest to the bottle. -
Inside a natural cork
From Portugal’s forests to the bottle When we uncork a bottle of wine, of the cork we generally care about two things: that it does not break and that it has not contributed to impair strange odors to the wine, in short, that it has held up preserving the wine without carrying the famous TCA, […] -
How much does a mosaic tile matter?
The story of Musivum, the cru selection that values teamwork The small single tile in a mosaic may seem insignificant, not indispensable, when considered on its own. Yet if this principle were applied to all the small tiles, the whole mosaic would not exist, there would be no art, nor beauty to admire. So how […]
COME POSSIAMO LAVORARE INSIEME
Servizi dedicati alla promozione e alla comunicazione del vino.
VENDERE E PROMUOVERE NEGLI STATI UNITI
Le basi del mercato americano: come funziona, quali sono le regole e come orientarsi nel competitivo mondo statunitense del vino.
STORYTELLING E CREAZIONE DI CONTENUTI
Come descrivere e raccontare un vino in modo efficace ed emozionale, in doppia lingua, come comunicare attraverso l’arte dello storytelling e della creazione di contenuti giornalistici.
CORSI E FORMAZIONE PROFESSIONALE
Masterclass dedicate, corsi di formazione per export manager, accoglienza e responsabili marketing del settore del vino.
LA COM WINE AGENCY
LaCom è un’agenzia di comunicazione e marketing specializzata nella promozione del vino italiano negli Stati Uniti. L’agenzia, creata da Laura Donadoni, ha sede in America ed ha l’obiettivo di fornire un supporto e un servizio in loco favorendo così tutti gli step progettuali necessari per la promozione dei prodotti Made in Italy. L’agenzia si occupa principalmente della gestione di eventi commerciali ed eventi stampa, nello specifico di:
- servizi di ambasciatore del marchio
- ufficio stampa nazionale
- strategie di brand awareness
- strategie di posizionamento del prodotto
- lanci di prodotti
- gestione dei social media
- marketing virale ed e-mail
- profilazione del marchio e della personalità
