• theitalianwinegirl

    Come vendere ed esportare vino in USA

    Informazioni, documenti e licenze necessarie


Diffondiamo la cultura del vino italiano

Se potessimo sostituiremmo la parola influencer con “informencer”, ovvero il lavoro di chi fa divulgazione gratuita senza guadagnare attraverso post e contenuti sponsorizzati. The Italian Wine Girl ha scelto la via dell’ “informencer” perché crede fortemente nell’etica e nella trasparenza del lavoro giornalistico e dell’informazione.
  • November 28 2022

    Debunking false myths about corks and horizontally stored wine bottles

    If you have attended schools to become a sommelier or wine tasting courses, I am sure you have come across these precepts: “cork is best for wines that need to evolve because it breathes, while screw caps or synthetic polymer corks block oxygen.” Or: “bottles should absolutely be stored lying horizontally”. I myself professed these […]
  • October 7 2022

    Does wine journalism resist? Or does even exist?

    About economic sustainability and integrity of wine journalism: considerations after the Wine Media Conference 2022
  • September 13 2022

    A chat with James Suckling: his story and what do Americans look for in Italian wines

    Exclusive interview with James Suckling about how he has become one of the most influential wine critic in the world and why he choose Italy for his tasting headquarter
  • August 30 2022

    Inside a natural cork

    What’s behind a wine natural cork? Reportage of a Portugal tour to discover cork from the forest to the bottle.
  • August 30 2022

    Inside a natural cork

    From Portugal’s forests to the bottle When we uncork a bottle of wine, of the cork we generally care about two things: that it does not break and that it has not contributed to impair strange odors to the wine, in short, that it has held up preserving the wine without carrying the famous TCA, […]
  • August 5 2022

    How much does a mosaic tile matter?

    The story of Musivum, the cru selection that values teamwork The small single tile in a mosaic may seem insignificant, not indispensable, when considered on its own. Yet if this principle were applied to all the small tiles, the whole mosaic would not exist, there would be no art, nor beauty to admire. So how […]
  • June 23 2022

    Trentino: the first wine region with an official sustainability annual report

    The Trentino wine consortium is the first Italian regional territorial organization to adopt an official annual sustainability report. 5,667 Trentino grape-producing wineries have followed this challenging path
  • June 6 2022

    The natural rhythm of beauty: telling about living materials, such as wine, or… wood

    I went in person to visit that triangle of hills and vineyards on the border with Slovenia to observe, to know, to smell, to touch in the true sense of the word the materials, the people, the inspiration of these Italian artisans. The result was this story that I decided to publish on this blog as well, because wood and wine have in common the fact that they are living materials and continue to breathe, adapt and change throughout the process of transformation
  • April 26 2022

    Wine competitions, medals and numbers: do they take away the pleasure of discovery?

    In fact, I believe a good part of the pleasure for a wine lover is in the phase of research, discovery, investigation. Being curious about a new grape, looking for its history, discovering the producers who keep it alive, reading about their business and then, after this journey, finally buying and tasting that wine, will be an immense joy, a cubic joy compared to the bottle rushed from the shelf because it had one hundred stamps on the label and therefore “it must be good”. 
  • March 22 2022

    Wine events’ F.O.M.O, how to fight the anxiety of missing out and select the best to attend

    The anxiety of missing an event does not only concern companies or business opportunities, but also those who attend wine events for pleasure, for passion, perhaps exploring the idea of making it a profession in the future. Here are some advices to select the best tastings or business occasions for yourselves or for your companies.
  • wine journalist
    Italian DNA, wine journalist, writer and marketing expert.


Servizi dedicati alla promozione e alla comunicazione del vino.


Le basi del mercato americano: come funziona, quali sono le regole e come orientarsi nel competitivo mondo statunitense del vino.


Come descrivere e raccontare un vino in modo efficace ed emozionale, in doppia lingua, come comunicare attraverso l’arte dello storytelling e della creazione di contenuti giornalistici.


Masterclass dedicate, corsi di formazione per export manager, accoglienza e responsabili marketing del settore del vino.

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La garanzia di un servizio completo

LaCom è un’agenzia di comunicazione e marketing specializzata nella promozione del vino italiano negli Stati Uniti. L’agenzia, creata da Laura Donadoni, ha sede in America ed ha l’obiettivo di fornire un supporto e un servizio in loco favorendo così tutti gli step progettuali necessari per la promozione dei prodotti Made in Italy. L’agenzia si occupa principalmente della gestione di eventi commerciali ed eventi stampa, nello specifico di:

  • servizi di ambasciatore del marchio
  • ufficio stampa nazionale
  • strategie di brand awareness
  • strategie di posizionamento del prodotto
  • lanci di prodotti
  • gestione dei social media
  • marketing virale ed e-mail
  • profilazione del marchio e della personalità
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