• theitalianwinegirl

    Come vendere ed esportare vino in USA

    Informazioni, documenti e licenze necessarie


Diffondiamo la cultura del vino italiano

Se potessimo sostituiremmo la parola influencer con “informencer”, ovvero il lavoro di chi fa divulgazione gratuita senza guadagnare attraverso post e contenuti sponsorizzati. The Italian Wine Girl ha scelto la via dell’ “informencer” perché crede fortemente nell’etica e nella trasparenza del lavoro giornalistico e dell’informazione.
  • June 23 2022

    Trentino: the first wine region with an official sustainability annual report

    The Trentino wine consortium is the first Italian regional territorial organization to adopt an official annual sustainability report. 5,667 Trentino grape-producing wineries have followed this challenging path
  • June 6 2022

    The natural rhythm of beauty: telling about living materials, such as wine, or… wood

    I went in person to visit that triangle of hills and vineyards on the border with Slovenia to observe, to know, to smell, to touch in the true sense of the word the materials, the people, the inspiration of these Italian artisans. The result was this story that I decided to publish on this blog as well, because wood and wine have in common the fact that they are living materials and continue to breathe, adapt and change throughout the process of transformation
  • April 26 2022

    Wine competitions, medals and numbers: do they take away the pleasure of discovery?

    In fact, I believe a good part of the pleasure for a wine lover is in the phase of research, discovery, investigation. Being curious about a new grape, looking for its history, discovering the producers who keep it alive, reading about their business and then, after this journey, finally buying and tasting that wine, will be an immense joy, a cubic joy compared to the bottle rushed from the shelf because it had one hundred stamps on the label and therefore “it must be good”. 
  • March 22 2022

    Wine events’ F.O.M.O, how to fight the anxiety of missing out and select the best to attend

    The anxiety of missing an event does not only concern companies or business opportunities, but also those who attend wine events for pleasure, for passion, perhaps exploring the idea of making it a profession in the future. Here are some advices to select the best tastings or business occasions for yourselves or for your companies.
  • March 9 2022

    Implementing anti sexism courses in Italy, my proposal to the Minister for Equal Opportunities

    I started dealing with gender gaps, discrimination and sexism one day in mid-January 2020 when I decided that I didn’t want to put up with it anymore, that I didn’t want to “be superior”, “not to react” in order not to “lower myself to the level of the aggressors”. How many times as women have […]
  • November 12 2021

    Moscato d’Asti Docg: prejudices at home, success in the U.S., the search for quality

    Moscato is one of the most “bullied” grape varieties at home, in Italy, and one of the most exported in the world, especially in the States where the most appreciated version is the low-alcohol, sugary and effervescent one typical of the Asti area. It was there that I recently went to discover the history of this wine often associated with festive moments, but unjustly subject to the prejudice of being a wine suitable only for those who are not very wine-knowledgeable or experienced. The reality is quite different, especially thanks to the investments made by producers and the Consortium, which in recent years have focused on quality and on clarifying styles by distinguishing between the Moscato d’Asti Docg and Asti Docg appellations, sparkling, dry and sweet versions.
  • November 7 2021

    Wine is more than natural: the creative genius of Hans Terzer and the new Appius

    Wine is the result of the magical combination of many elements: nature, vine, terroir, but there is a factor which is too often considered as secondary, in particular in this latest fashion of “natural” wines.
  • October 22 2021

    The first prototype of a biogas tractor for Fontanafredda’s first “green” Barolo

    A noble wine, a historic cru, from organic grapes, and produced with the help of an innovative zero-emission tractor. It will be Barolo Vigna La Rosa, Fontanafredda, 2021, a vintage destined to make history: for the first time a winery has joined a research and innovation project led by FPT industrial, a brand of the […]
  • April 11 2021

    How are artisanal wine corks made? Inside a cork factory in Sardinia

    How an artisanal wine cork is made from the tree to the final product: visiting a cork factory in Sardinia, Italy.
  • March 18 2021

    Albarossa, Piedmont’s undiscovered red wine star

    An evocative name, a fascinating history and a wine with great potential: Albarossa has all the elements for success. The vine was created in 1938 by Prof. Giovanni Dalmasso, one of the noble fathers of Italian ampelography, from a cross between chatus (nebbiolo di Dronero) and barbera.
  • wine journalist
    Italian DNA, wine journalist, writer and marketing expert.


Servizi dedicati alla promozione e alla comunicazione del vino.


Le basi del mercato americano: come funziona, quali sono le regole e come orientarsi nel competitivo mondo statunitense del vino.


Come descrivere e raccontare un vino in modo efficace ed emozionale, in doppia lingua, come comunicare attraverso l’arte dello storytelling e della creazione di contenuti giornalistici.


Masterclass dedicate, corsi di formazione per export manager, accoglienza e responsabili marketing del settore del vino.

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La garanzia di un servizio completo

LaCom è un’agenzia di comunicazione e marketing specializzata nella promozione del vino italiano negli Stati Uniti. L’agenzia, creata da Laura Donadoni, ha sede in America ed ha l’obiettivo di fornire un supporto e un servizio in loco favorendo così tutti gli step progettuali necessari per la promozione dei prodotti Made in Italy. L’agenzia si occupa principalmente della gestione di eventi commerciali ed eventi stampa, nello specifico di:

  • servizi di ambasciatore del marchio
  • ufficio stampa nazionale
  • strategie di brand awareness
  • strategie di posizionamento del prodotto
  • lanci di prodotti
  • gestione dei social media
  • marketing virale ed e-mail
  • profilazione del marchio e della personalità
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