Vinitaly: all about people, forget about wines!

Overwhelming, chaotic, loud, intense. Vinitaly is people, meetings, connections, diversions, parties, happy hours, dinners, everything but wines. It’s like a tsunami that hits you on the very first day so that you don’t know where exactly you will end up on day 4. Order doesn’t belong here. This is not Prowein, the German wine fair: only by appointment, only if you scheduled everything in advance. And I say thank God. Vinitaly still reflects what Italy is: a beautiful, unique, ipnotic and energetic chaos. For those who like to read negativity even in the grocery list, I specify I AM NOT COMPLAINING about the organisation, I don’t care about the traffic, the wi-fi, the spiting buckets, the glasses, I am talking about the vibe. I want to tell you how a “young” woman in the wine business on her high heels can survive 4 days on this schedule: wake up, walk, taste, smile, talk, shake hands, meet, walk, taste, smile, talk, walk, eat, drink, dance, smile, shower, massage your feet, “sleep” and start over. The answer is “I don’t know”, every year my foreign friends and colleagues who plan to visit Vinitaly ask me for suggestions to be organised, to plan in advance meetings and appointments, to make the agenda work. The truth is that you can burn your agenda the moment you step in, on day number one. The tsunami will hit you, the only way to survive is to follow the flow, don’t get anxious for the meetings you are missing, don’t panic if you are late (everybody is). Every producer wants to transfer you his passion, wants to give you the best experience of his wines, time is never enough at Vinitaly.

I could write a post about all the wines I discovered and loved, with detailed descriptions and sensorial analysis, but I rather choose to talk about the people. Because this is what Vinitaly is about: PEOPLE. I personally prefer to taste wines at the winery, not during Vinitaly. I respect so much the efforts that the wine producers put in their wines that I want to taste them with the time and the attention they deserve. Vinitaly to me is a way to know new stories, new people, to be introduced to new wines by passionate people. The following gallery is a small album of Vinitaly moments with some short stories and highlights… Because also this time it was a struggle, but it was worthy (even the pair of Jimmy Choo I destroyed with 10 miles per day in the fair area)!

Aglianico tasting Vinialy
Aglianico del Vulture tasting at Basilicata region area was amazing. We had 20 Aglianico from the area, exploring the differences in terroir. In the picture with Regione Basilicata representatives during the welcoming speeches.


Comments (2)

  • I love this summary of Vinitaly Laura – it’s perfect! I loved the busy chaos and noise and bustle and excitement that each day brought! We found it was good to have a rough plan but to allow lots of flexibility for spontaneous adventures! Can’t wait for next year!

Leave a Reply

Your email address will not be published. Required fields are marked *

Articoli recenti

  • Trentino: the first wine region with an official sustainability annual report

    The Trentino wine consortium is the first Italian regional territorial organization to adopt an official annual sustainability report. 5,667 Trentino grape-producing wineries have followed this challenging path
  • |

    The natural rhythm of beauty: telling about living materials, such as wine, or… wood

    I went in person to visit that triangle of hills and vineyards on the border with Slovenia to observe, to know, to smell, to touch in the true sense of the word the materials, the people, the inspiration of these Italian artisans. The result was this story that I decided to publish on this blog as well, because wood and wine have in common the fact that they are living materials and continue to breathe, adapt and change throughout the process of transformation
  • |

    Wine competitions, medals and numbers: do they take away the pleasure of discovery?

    In fact, I believe a good part of the pleasure for a wine lover is in the phase of research, discovery, investigation. Being curious about a new grape, looking for its history, discovering the producers who keep it alive, reading about their business and then, after this journey, finally buying and tasting that wine, will be an immense joy, a cubic joy compared to the bottle rushed from the shelf because it had one hundred stamps on the label and therefore "it must be good". 
Don't miss a drop of Italian wine

* The compilation of the above form does not storage any data entered, the storage and use of the data will take place only after explicit confirmation contained in the email that will be sent after pressing the "subscribe" button

Back to To

2021 @ Laura Donadoni - All rights reserved / design