Every time a sexist comment emerges, recognize it and repress it. The negative judgment towards a woman who chooses a career and leaves her children to the nanny, the ill-concealed condemnation in front of a friend who has put on a few pounds because she stopped going to the gym, the poisonous comment to the extramarital relationship of the husband of a colleague who is always traveling and does not devote enough attention to married life. When you think that a scantily clad woman goes looking for trouble, and almost deserves it. These are all observations that seem “harmless”, but are the result of preconceptions… … More THE #METOO OF WINE, WHAT CAN WE DO TO CHANGE THE SEXIST CULTURE?
How diet culture affects the wine industry? The trend of low calorie wines and drinking women diets. New rules for wine labels, is it really for transparency? … More Wine and diet culture: transparency or another way to shrink our wallet?
For the first time since the 1980s, University of California, Davis, researchers have released new varieties of wine grapes. The five new varieties, three red and two white, are highly resistant to Pierce’s disease, which costs California grape growers more than $100 million a year. The new, traditionally bred varieties also produce high-quality fruit and wine. … More New year, new grape varieties for California after 20 years genetic research at UC Davis
If you would have told me, ten years ago, that in 2020, I would have tasted (and enjoyed) a glass of sparkling wine made in England, I would have laughed hard: too cold, too rainy, no-one would ever be so foolish to grow grapes there…But here we are, in 2020, drinking champenoise method’s wines from West Sussex, Great Britain. So, what is happening to the viticulture with this so discussed climate change? And what can happen in the next decade? … More How will the next decade wine geography look like?
It’s no secret that Direct to Consumer online sales have been thriving in the last two to three years, but did you know that the 36 per cent of the DTC sales are performed through a Wine Club? … More Why are Wine Clubs so popular?
Shipping overseas can be a risk and not an easy path, but if your target is an educated and curious consumer, Europe, and in this case Italy, can be an opportunity. … More What if Italy could be American new rising export market?
We are constantly bombarded with advertisements and marketing offers about wine: it’s easy to get confused and sometimes companies play around with the lack of wine knowledge… … More How to detect BS wines? Marketing tricks, transparency and labels…
Attending the first European Women in Wine Expo as a speaker in May has been not only an honour, but an incredible enriching experience. I have met women from the most undiscovered wine regions who believed in their skills, in their dreams and struggled to make them happen, and now are leading successful wineries in … More The first European Women in Wine Expo: how women can make wine dreams come true
Statistics, data and thoughts about the new generations’ wine consumption’s trends in the U.S. … More Nice labels, lack of wine education, interest for food pairing: welcome to the Millennials’ wine era…
Are wine and health related products worthy or they tend to be just another gimmick marketed to consumers as doing something that it does not actually do? … More Hangover prevention shots, “healthier” wine, palate cleanser…worthy or not?