It’s no secret that Direct to Consumer online sales have been thriving in the last two to three years, but did you know that the 36 per cent of the DTC sales are performed through a Wine Club? … More Why are Wine Clubs so popular?
Shipping overseas can be a risk and not an easy path, but if your target is an educated and curious consumer, Europe, and in this case Italy, can be an opportunity. … More What if Italy could be American new rising export market?
We are constantly bombarded with advertisements and marketing offers about wine: it’s easy to get confused and sometimes companies play around with the lack of wine knowledge… … More How to detect BS wines? Marketing tricks, transparency and labels…
Attending the first European Women in Wine Expo as a speaker in May has been not only an honour, but an incredible enriching experience. I have met women from the most undiscovered wine regions who believed in their skills, in their dreams and struggled to make them happen, and now are leading successful wineries in … More The first European Women in Wine Expo: how women can make wine dreams come true
Statistics, data and thoughts about the new generations’ wine consumption’s trends in the U.S. … More Nice labels, lack of wine education, interest for food pairing: welcome to the Millennials’ wine era…
Are wine and health related products worthy or they tend to be just another gimmick marketed to consumers as doing something that it does not actually do? … More Hangover prevention shots, “healthier” wine, palate cleanser…worthy or not?
Do Americans care about wine and food pairing? Latest statistics show than only half of the consumers pair wine with their meal… … More Only half of Americans pair wine with food. Let’s fix this.
Decanters, carafes, aerators, coolers… a little guide to wine tools and gift ideas for wine lovers … More The right tool to be “wine cool”
If I ask you to define the word wine, what would you say? Probably that wine varies from vintage to vintage based on the terroir and characteristics of the grapes each year, but the bottomline is the same: it is always made from fermented grapes. End of story. The etymology of the word says it … More When and where wine is not wine…
When a wine is to be considered “natural”? Is an organic wine a natural wine? If there are natural wines, it means that all the “other wines” are not natural? Many wine lovers ask me these questions during seminars or wine tastings, so I think it’s time to clarify some concepts about natural and organic … More Organic and Natural wines: let’s clear it up!